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Search engine optimization is one of the most important methods of marketing that a business can invest time and money into. In fact, for those who would like to trim the fat as well as possible and get to the most effective means of marketing, here they are: blogging, search engine optimization, and email advertising.

Search engine optimization goes hand in hand with a niche. This is because the very act of sharpening your SEO is essentially you carving a niche out for yourself and your business in the world of the Internet. SEO determines where your site pops up when keywords pertaining to your business are keyed into a search engine. Recent research shows that over 85% of all traffic to sites is generated by search engines, so having your website show up on that first page (or even the coveted first spot on the first page) is key to your site getting a lot of traffic and a lot of conversions.

You can make this happen with SEO. The issue is knowing how to relates to niche marketing and how to use SEO to bolster both your niche and the amount of hits your site gets.

There are many ways to improve your SEO – there are quite literally libraries of books out there with information on the subject. For those of you who would like the quick and dirty on SEO, however, we’ve compiled a bullet list of points that will help you understand what SEO actually means and how to improve it.

The first way to improve SEO is through code

This means using something called a meta tag – and if you don’t know what this is, look it up. If it still seems like Greek to you, find a business that specializes in SEO and get them to up the code on your site. This is one of the most important things you can do insofar as SEO is concerned and is certainly worth the money you’ll pay to have it done if you’re not interested in/can’t do it yourself.

Page content

This refers to the stuff on the webpages that mostly doesn’t change – product and company descriptions are great examples. What helps SEO here is keyword frequency and placement – there’s a specific style of writing that helps improve a site’s SEO by balancing the amount and placement of keywords with informative content. There’s plenty of free information on the Internet about this, and if it seems like too much trouble to have SEO-attuned page content, find a copy company and outsource it. It’s worth the cost.

The reality of the situation is that calibrating your business’ SEO is a complicated science that’s rather hard to sum up in two bullet points. This is just a starting point. But if you want to advertise to the niche, the niche has to be able to find you. Better your SEO and you better your chance of landing customers!

Ask any successful Internet marketer what the secret to online success is and you’ll get a host of different answers. But dig a little deeper and almost all of them will eventually tell you that one of the big secrets is to concentrate your efforts onto a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?

That’s what this article plans to uncover for you.

A monetizable niche market is, at its simplest, that part of a crowd that is hungriest.

A hotdog stand outside a restaurant isn’t likely to do much business, but put the same stand outside a cinema or theater and it will sell out. The people walking past are similar, but some are hungrier than others.

The trick to successful niche marketing is to be able to identify which parts of an audience are ready to buy and to aim all your efforts at persuading them to buy via you.

To give you an example, someone searching with the keyword ‘digital camera’ is certainly searching for something, but we have no real idea of their intent. The chances are that they are simply dipping a toe into the market to get some background info.

There are 134,000 searches made every day for ‘digital cameras’ but you could spend a huge amount of time and effort trying to grab a share of that traffic and still have little to show for it at the end.

They are lookers, not buyers.

The next step up after they have done their background research would be for them to search on a manufacturer, so ‘Nikon Digital Cameras’ might crop up. Is this a niche market keyword? Not yet. They are warmer, but not yet hot. They are still finding stuff out, comparing models and checking price ranges.

But they are not buyers. Not yet.

Nikon Digital Camera is a topic – and possibly a good one to base a whole site or a section of a site upon, but for our individual pages we need to focus on the niches inside the topic.

So, having decided that they like Nikon cameras more than the competition the next step – the buying step – is for them to narrow their research down even more to a particular model.

Someone who searches on ‘Nikon D40 Digital Camera’ is in the market to buy. They know what they want and now just need to be reassured and pointed at Amazon.

So a brand name is a niche market, but it still isn’t necessarily a great niche market. The number of people searching for a term is important, but not all-important. We must also look at the number of websites we would be in competition with if we were to put in the effort to build one of our own.

A great niche market is one where there are lots of hungry, desperate-to-buy searchers, but few websites satisfying their needs.

In the Nikon D40 Digital Cameras example, there are nearly half a million pages online in competition with us – and as we want the easiest route to getting high Google rankings for the pages we build, that is way too much competition!

We are getting warmer, but it isn’t hot, hot, hot quite yet!

A few more minutes work and the following products emerge: Samsung T550 Camera, Polaroid Pogo Camera and Fuji Waterproof Camera. Between them they attract over 10,000 searches per month, but none have more than 7,000 competing web pages already out there. Now that’s competition we can set about beating!

Niche marketing is about getting the biggest bang for your buck, the greatest return for your effort. The skill lies in learning how to use your keyword research tools to uncover the millions of phrases people regularly type into the search engines that indicate they are in a buying mood, and to keep researching them until you find ones where there is the least amount of competition.

Then build a web page, make it as authoritative as possible, fine tune the on-page SEO to make it on-target as far as the search engines are concerned and develop the off-page SEO by building a network of backlinks. Then add monetization through affiliate links and watch as your hard work reaps its rewards.

This article was reposted with permission from Niche Profit Memberships by Niche Profit.

Nicheologies:

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• digital camera market niches
• finding monetizable niches

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Nicheology will be re-opening our doors for 48 hours only on Tuesday, June 8 2010.

This time round, you will be getting a NEW Niche Profit System. It’s a 2 week course showing you – in major details – how to get you very own product up and running in just 2 weeks.

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